AROC RESUME
SUMMARY
My professional career has centered around three major pursuits: live events, sports, and entertainment.
My unique strength lies in delivering strong business outcomes without compromising the integrity of the creative vision. I excel at bridging the gap between the creative and corporate worlds, producing results that satisfy both perspectives.
I have a comprehensive understanding of Sports and Event Management from my formal education at the George Washington University and a strong track record of success in new media, highlighted by an Emmy Nomination received as a Co-Producer of TV Free Burning Man.
EXPERIENCE
Spiro100, Los Angeles — Co-Founder / President
7+ YRS | 2016 - PRESENT
- Built the leading online fitness and wellness program for senior living facilities and the older adult population.
- Led Content Production team responsible for creating 200+ exercise classes and approx. 100 live-streamed programs.
- Built a suite of OTT apps available on various smart tv's and mobile devices. Managed talent relationships with content partners.
TV Free Media, Los Angeles — Founder
13 YRS | 2010 - PRESENT
- 50+ Events. Number of unique conferences, festivals, shows, concerts, sports matches, and other events TV Free Media has been involved with
- 250+ Days. Live event days worked.
- 1,000+ Hours. Live broadcast hours logged as technical director, live switcher and/or executive producer capacity.
- Produced one of the first professional productions streamed live on YouTube in 2012. (w/TheWarnerSound)
- Produced first of its kind Pay-per-view broadcast live on Facebook (in-feed) in 2011 for the World Series of Beer Pong VII.
Governors Ball Music Festival, New York — Founders Ent.
SINCE THE BEGINNING | 2011 - 2016
- Led in-house production in festival department head capacity.
- Supervised multiple production crews on-site including sponsor interview teams, brand activations, stage capture and IMAG team, in-house videographers, in-house photogs and others during the event.
- Responsible for festival media archive, distributing content to various 3rd party partners.
- Liaison between festival department heads and content teams.
National Basketball Association / Los Angeles Lakers
Futurecast Technical Director (LA D-Fenders)
2 SEASONS | NOVEMBER 2009 - JULY 2012
- Produced and directed over 50 live game broadcasts from Staples Center and
the Toyota Sports Center during the 2009-10 & 2011-12 seasons.
- Produced comprehensive original programming for game broadcasts, encompassing coach/player interviews, hosted segments, highlight packages, pre/post/half-time shows, commercial breaks (featuring NBA-supplied ads), live game graphics, and additional segments.
- Directed and live-switched multiple camera operators, play-by-play commentary, sound technician, and other personnel.
Current TV, Originals & Acquisitions -- Programming Coordinator
3 YRS | SEPTEMBER 2006 - NOV 2008
- Coordinated production w/top network franchises, original programming and
acquired content across two departments.
- Pitched, assembled and produced stand-alone segments
- Co-Produced TV Free Burning Man Coverage (2007∗ & 2008)
- Managed budgets, negotiated contracts, and coordinated legal clearance for multiple productions at a time.
- Largest blogger/contributor of sports-related posts on current.com
- Facilitated international expansion to the UK/Ireland & Italy
BIL Conference, (the “Unconference to TED”) -- Event Organizer & Broadcast Producer
5 YRS / EVENTS | 2011, 2012, 2013, 2015, 2016
- Produced live broadcasts featuring presentations on multiple stages, live interviews with BILders (attendees) and special interactive segments.
- I directed the volunteer crew and managed all media resources and equipment.
-Created live interactive experience connecting livestream viewers and conference attendees leveraging Google Hangouts platform. (in 2011)*
International Medical Corps, Development Associate
1YR | 2005-2006
- Coordinated and sourced company resources to support IMC’s response to international disaster relief efforts.
- Worked with the Events Director to produce company fundraising events - Worked on all home games and special events hosted at the Ballpark.
Baltimore Orioles, Ballpark Operations Internship
SUMMER | MAY 2004 - AUG 2005
- Summer internship reporting directly to the Director of Ballpark Operations at Camden Yards.
- Performed numerous tasks and assigned projects to improve operations at the ballpark.
- Worked all home games and special events hosted at the Ballpark.
AROC Productions LLC, Founder & CEO
5 YRS | 2000 - 2005
- Created event production and promotion company.
- Produced college party events in Santa Barbara and Washington DC
- Produced college party events in Santa Barbara and Washington DC
-------------------------------------------------------------------------------
EDUCATION
The George Washington University, District of Columbia
SEPTEMBER 2001 - JUNE 2005
Field of Concentration: Sport, Event & Hospitality Management
Field of Concentration: Sport, Event & Hospitality Management
President, Sigma Alpha Epsilon (Washington City Rho Chapter)
Santa Barbara High School, Santa Barbara, CA
1997 - 2001
-------------------------------------------------------------------------------
SKILLS
Live Events
Business acumen X Creative
Video Production (*Live Broadcast) Natural leadership
Event Communication (2-way)
Business acumen X Creative
Video Production (*Live Broadcast) Natural leadership
Event Communication (2-way)
AWARDS | ACCOMPLISHMENTS
(Nominated) 29th Annual News & Documentary Emmy® Awards. Co-Producer of TV Free Burning Man for Bes New Approach to News & Documentary Programming: Arts, Lifestyle & Culture
SOFTWARE & APPLICATIONS
Microsoft Office, Google Workspace, Apple Work apps (Numbers, Pages, Keynote)
Adobe Creative Suite, Final Cut Pro, ShoFlo, Zoom/Teams/Google/Skype
OBS, vMix, Livestream Studio, BlackMagic ATEM, NewTek, NDI,
ChatGPT/AutoGPT/Gemini/Claude/Generative LLM’s (Amateur in Training)